For Record Store Day, Sonata Hi-Fi opened a pop-up shop in Berwick Street, Soho. It was a ‘pop-up’ in the true sense of the word – for one day only!
Services provided for Sonata Hi-Fi:
- Assistance with curating audio products and artwork by Morgan Howell
- Designing and implementing the pop-up shop
- Producing Sonata literature, banners and promotional material
- Producing content/lines to take for interviews
- Production management for promo video
- Organising and rolling out a prize-draw competition in conjunction with Sister Ray Records
- Photography capturing the event
- Two social media campaigns (leading up to the event and competition follow-up)
- Supplying extra ‘meet and greet’ staff
Results achieved for Sonata Hi-Fi:
- Social media exposure and increase in followers
- A short promo video for Sonata and Morgan Howell
- A database of music fans who signed up for Sonata’s newsletters
- Brand awareness for Sonata and Morgan Howell
- Increase of traffic to Sonata’s website
- Sales and growth of business (both for Sonata and Morgan Howell)
- Relationship building with Sister Ray Records
