Entrepreneur and ex engineer, Brian Wilcox wanted to launch his newest invention, the Brizebox. A secure parcel delivery drop-box ensuring on-line shoppers received their orders safely without having to wait in all day for a courier.
Hawkey PR was asked to distribute the first wave of press releases introducing the product to the appropriate UK media.
Services provided for Brizebox:
- Initial consultation and communication plan
- Strategy meetings for a three month period
- Research of relevant journalists and bloggers
- Production and distribution of press releases and images
- Production of tailored media content to ensure key brand messaging
- Follow-up liaison with journalists, bloggers and publications
- Website consultation on key images and messaging
- Research into trade fairs and potential pop-up events
- Input into social media content
- Management of website press/media page
Results achieved for Brizebox:
- Relationships built with relevant journalists and bloggers
- 19 articles and reviews in various publications including Ideal Home Magazine (Christmas edition), Home Designer & Architect (Editor’s choice), Engineering & Technology, Warehouse Logistics International, Waterways World, Qube Magazine, Facilities Management Journal, Building Solutions as well as influential on-line fashion sites such as Every Model Group
- A secure place for the curated ‘Home Delivery World’ 2017 London Design Show
- Brand awareness and sales in the UK market
- A successful ‘soft’ launch giving a strong platform for a comprehensive launch of the second edition of the ‘smart’ Brizebox (Spring 2017)
