Goldmund UK, the luxury Swiss audio brand wanted to showcase their newest speaker range in London.  The ultra modern design of Goldmund, meant careful thought had to be given with the positioning of the brand both from an audio and design perspective.

Hawkey PR was asked to source a venue and come up with a campaign idea that truly reflected the brand.

Services provided for Goldmund UK:

  • Market research and networking
  • Producing a launch event strategy
  • Close liaison with Goldmund’s head office in Geneva
  • Meetings and coordination with Phil Dickinson (Ex Creative Director at Nike) and his team at ‘Some Ideas’
  • Producing Goldmund UK literature carrying brand key messaging
  • Photography capturing the event
  • Social media management
  • Producing press releases and distributing to relevant journalists

Results achieved for Goldmund UK:

  • Debut of the cubist-designed wireless speakers at the London Design Festival
  • The Pro-Logos speakers prominently featured in an exhibition at Some Ideas Gallery
  • Sound play-back at a pop-up cinema as part of the Queens Park Design District
  • New Facebook page launched with 500 followers within a month
  • Awareness of the Goldmund brand in the UK
  • Increase of traffic to the distributors website
  • Coverage on ‘Some Ideas’ website
  • Double spread article in GQ Magazine
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