Helen Sanderson, BA, is an interior designer, personal organiser, author and public speaker, and an expert in the design and development of quiet rooms, multi-faith spaces and well-being areas.
In 2017 Helen designed an innovative new product called the ‘Home Declutter Kit’ and asked Hawkey PR to launch the product to market.
Services provided for Helen Sanderson:
- Market research
- Consultation on website and existing marketing materials
- Communication and marketing strategy
- Social media management, content ideas and the roll out of several campaigns
- Proposals and product submittals to independent retailers, bloggers and wellbeing festivals
- Organising and rolling out a product launch party at the Gresham Showroom in Clerkenwell
- Organising and rolling out several talks/workshops/events
- Proposal to John Lewis
Results achieved for Helen Sanderson:
- Successful product launch party with over 100 attendees
- Strong social media presence, increase in followers and engagement through several campaigns
- The Home Declutter Kit stocked in several London independent retailers
- Relationship building with key influencers in the retail and wellbeing industry
- A series of successful talks and workshops at Watkins Bookshop, Village Haberdashery, Putney Wellbeing Festival, Buddha on a Bicycle, Mind Body Spirit Festival
- Brand awareness and sales of the Kit in the UK market
- Attendance and masterclass at the fashion press event for the label ‘Tu’
- A successful meeting with John Lewis resulting in the chance to pitch to their ‘New Venture’ team