London Video Productions (LVP) had been operating for 15 years and needed to refresh and re-position their brand.

The production side of the business had successfully expanded and they were now working with bigger clients such as BBC Sports, BAFTA, and Visa to name a few. The camera hire side of the business had also expanded and moved to a new level, however, their websites and social media channels did not reflect any of this.

Hawkey PR was tasked to offer advice on how to separate, refresh and re-position the two sides of the business.

Following several meetings and extensive research Hawkey PR produced a marketing/comms strategy and was then commissioned to roll out and manage the entire project over a twelve-month period.

Services provided for London Video Productions:

  • Design and concept for two new websites separating the productions side of the business from the camera hire department
  • Copywriting for websites and promotional materials
  • Producing newsletters and refreshing corporate branding
  • Producing new logo for the camera hire department
  • Producing new business proposals
  • Networking at ‘Ready to Supply the City’ on behalf of LVP
  • Presentation training and support for lectures, live Q&A’s and presentations at several events/workshops
  • Concept for office refurbishment/facelift
  • Photography as & when required
  • Re-launching social media channels for both sides of the business
  • Creating social media content and campaigns for both productions and camera hire
  • Acting as Production Manager on selected music and charity videos

Results achieved for London Video Productions:

  • Total overhaul of the business with new goals and strategies
  • Housekeeping, including new client databases and project filing systems
  • Two new dynamic websites successfully separating the hire from the production side of the business
  • The launch of two Blogs
  • Successful creative content achieved through ‘special offers’, ‘behind the scenes’ and ‘top tips’ campaigns
  • Social media exposure and increase in followers
  • Relationships with existing customers strengthened and new business created
  • Pitches for Royal Bank of Scotland, Erith and Accenture with follow-up meetings
  • An increase of business within the corporate sector
  • A general increase of traffic to both websites
  • Relationship building with businesses around the Shoreditch area putting London Video on the map
  • Presenting at the Digital Shoreditch Festival followed by interviews and a write-up on the Festival’s digital platforms
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