For Record Store Day, Sonata Hi-Fi opened a pop-up shop in Berwick Street, Soho. It was a ‘pop-up’ in the true sense of the word – for one day only!

popup shop

Services provided for Sonata Hi-Fi:

  • Assistance with curating audio products and artwork by Morgan Howell
  • Designing and implementing the pop-up shop
  • Producing Sonata literature, banners and promotional material
  • Producing content/lines to take for interviews
  • Production management for promo video
  • Organising and rolling out a prize-draw competition in conjunction with Sister Ray Records
  • Photography capturing the event
  • Two social media campaigns (leading up to the event and competition follow-up)
  • Supplying extra ‘meet and greet’ staff

Results achieved for Sonata Hi-Fi:

  • Social media exposure and increase in followers
  • A short promo video for Sonata and Morgan Howell
  • A database of music fans who signed up for Sonata’s newsletters
  • Brand awareness for Sonata and Morgan Howell
  • Increase of traffic to Sonata’s website
  • Sales and growth of business (both for Sonata and Morgan Howell)
  • Relationship building with Sister Ray Records
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